Job Description

Career Basics

Location: Southern California - San Diego, Orange County or LA preferred

Industry Type: Manufacturer

Category: Marketing

Beverages: SuperFood Beverages, Wellness Shots

Employment Type: Full-Time

Reports to: Sr. Director Marketing

# of Direct Reports: 0

For this position, the candidate must reside in California and be seeking a full-time position with onsite availability.

Position Summary

The E-Commerce & Digital Marketing Manager is responsible for building and executing a comprehensive digital strategy that drives customer acquisition, conversion, and retention across all online channels, marketplaces, and retail partners. This Senior Manager will own the digital revenue targets and oversee the end-to-end performance of e-commerce platforms, digital campaigns, and content strategy while partnering cross-functionally with Sales, Operations, Creative, and Finance.

This role is ideal for a growth-minded marketer with deep experience in CPG, beverage, wellness, or food industries.

Career Responsibilities

• Develop and execute strategies to increase traffic, conversion rate, AOV, subscription enrollment, and customer lifetime value.
• Manage marketplace operations (Amazon Seller/Vendor Central), including pricing, content, ratings & reviews, advertising, and profitability.
• Collaborate with Supply Chain to forecast demand, manage inventory, and minimize stockouts.
• Lead integrated digital campaigns across paid media (Meta, Google, TikTok, Programmatic), email, SMS, and partnerships.
• Strengthen brand visibility through SEO, content marketing, influencers, and affiliate partnerships.
• Manage agency partners, freelancers, and internal resources to ensure high-quality execution.
• Establish robust performance dashboards and KPIs for all digital channels.
• Align digital strategy with brand, sales, and product launches.
• Work closely with Finance on budgeting, forecasting, and evaluating ROI of digital initiatives.

Career Requirements/What we ask of you:

• 3–5+ years of experience in e-commerce and/or digital marketing, preferably within CPG, beverage, or food industries.
• Proven success managing DTC websites and Amazon or major marketplaces.
• Strong command of digital analytics tools.
• Expertise in paid media campaign management and optimization.
• Exceptional project management, communication, and leadership skills.
• Experience with: Klayvio, Shopify, Wingify and A/B Testing tools, Meta, Instacart, AWS

What we offer you:

• $90,000 annually depending on experience
• Employee Equity Incentive Plan
• Performance-based bonuses
• Health Insurance programs with industry leading contributions towards your premium
• Referral Programs and free access to our functional beverages and supplements to enjoy while at work or home
• 80 hours of paid time off, two floating holidays and eight paid company holidays.

Sol-ti Values

We each have an inner light. At Sol-ti, we encourage you to Let Yourself Shine while also encouraging others to shine their brightest. We are committed to helping individuals shine through Liquids of Vitality while also preserving the planet with the use of sustainable glass packaging.

Create the Best Product: Best in Glass

Did you know that most of the other beverages on the market use petroleum based single-use plastic packaging? Not only is this harmful to our oceans and landfills, it is also not sustainable. From the start, we have been committed to bottling in glass for purity, people, and the planet.

Our unique UV Light Filtration process uses light rays to preserve our liquid without pasteurizing it – eliminating spoilers without pasteurizing it – so you can enjoy organic, Glass Bottled, Living Beverages.

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