Job Description

Location: Westchester, NY

About Bask & Lather LLC:  Bask & Lather LLC is a distinguished e-commerce haircare company based in Westchester, specializing in high-quality, natural hair care products. We are seeking a dedicated and imaginative Brand Marketing & Project Coordinator to join our dynamic team.

Our Mission:  We are committed to formulating premium, science-backed hair care products using natural ingredients, focusing on nurturing healthier hair and empowering our customers with the knowledge and tools to achieve vibrant, resilient hair—all while prioritizing affordability and customer satisfaction.

The Opportunity:

We are looking for a passionate and creative Social Media Community Manager to join our team. In this role, you will play a crucial part in building and nurturing our online community, enhancing our brand presence, and fostering meaningful engagement across various social media platforms.

Key Responsibilities:

Community Engagement:

• Actively engage with our community by responding to comments, messages, and mentions across all social media channels.
• Host live streaming sessions to connect with our audience, share product insights, and address questions in real-time.

Content Creation:

• Develop and curate compelling content that resonates with our audience, including graphics, videos, and interactive posts.
• Collaborate with the marketing team to align content with our brand’s messaging and marketing campaigns.

Social Media Strategy:

• Work with Social Media Managers to create and implement a dynamic social media strategy that enhances brand visibility and engagement.
• Identify emerging trends and opportunities within the social media landscape to keep our brand relevant.

Analytics and Reporting:

• Monitor and analyze social media metrics to assess community engagement and content performance.
• Prepare regular reports to share insights and recommendations for optimizing social media strategies.

Influencer and Affiliate Collaboration:

• Build and maintain relationships with influencers and brand advocates to amplify our reach and community presence.
• Coordinate influencer and affiliate campaigns and partnerships that align with our brand values.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 1-3 years of professional experience in social media management, community engagement, or a related role.
• Strong understanding of social media platforms, trends, and best practices, especially TikTok, Instagram, and Facebook.
• Excellent communication skills, both written and verbal, with a knack for storytelling.
• Creative mindset with the ability to generate engaging content ideas.
• Proficiency in social media management tools and analytics platforms.
• Detail-oriented, organized, and able to manage multiple projects simultaneously.
• Passionate about the beauty industry and committed to fostering a positive online community.

What We Offer:

• An opportunity to make a meaningful impact in a growing brand.
• A collaborative and creative work environment.
• Competitive salary and benefits package.

If you’re excited about building a vibrant online community and have a passion for social media, we’d love to hear from you! Join us on this journey to elevate our brand and connect with our customers in meaningful ways. Apply now!

Job Type: Full-time

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