Job Description

POSITION SUMMARY

TraVek Remodeling & Roofing is looking for a creative and dynamic Content and Social Media Coordinator to elevate our brand presence across all marketing channels. This role will focus on storytelling, content creation, and engagement—bringing our projects, customers, and team culture to life through videos, social media, email campaigns, and written content. The ideal candidate is a skilled communicator, visual storyteller, and digital marketer with a passion for home. Be part of a team that values storytelling, innovation, and high-quality marketing and have the freedom to create and experiment with new ideas that drive engagement.

COMPETENCIES

• Content Creation & Storytelling: 
• Create engaging job stories from completed remodeling and roofing projects for social media, blogs, and website updates; 
• Develop video content to showcase projects, client testimonials, and company culture.
• Capture employee engagement at meetings and events to enhance brand authenticity.
• Social Media & Digital Marketing:
• Manage and schedule content for Facebook, Instagram, LinkedIn, and YouTube.
• Create and run social media ad campaigns to increase brand awareness and lead generation.
• Track and report on engagement, reach, and lead conversions.Website, Blogs & PR
• Website, Blogs & PR
• Write compelling articles, blogs, and press releases to position TraVek as a thought leader.
• Ensure all website content is SEO-optimized for higher search rankings.
• Assist with updating and maintaining website pages as needed.
• Marketing Collateral & Email Campaigns:
• Design and manage brochures, postcards, and other marketing materials that align with our brand.
• Utilize HubSpot to create and manage email campaigns that nurture leads and engage past clients.
• Assist with automated workflows to streamline marketing efforts.

QUALIFICATIONS AND EXPERIENCE 

Strong writing & communication skills – Ability to tell compelling stories through various media.

Proficiency in video creation & editing – Experience with Canva, Apple products, Adobe or similar software

Social media expertise – Experience managing professional business accounts.

HubSpot marketing platform experience – Creating and analyzing campaigns.

Creative, organized, and detail-oriented – Ability to manage multiple projects at once.

Effective skills, traits and behaviors required for Marketing Professional position :

• Communication Skills- proficient communication skills, able to express ideas clearly and listen actively to others
• Team Player Mentality- understand the value of teamwork and actively contribute to the success of the team
• Problem solving skills- adept at identifying challenges, analyzing situations, and developing creative solutions; remain calm under pressure and approach problems with a positive and proactive attitude.
• Adaptability- flexible and adaptable to change
• Emotional intelligence- possess high level of EI, which enables them to understand and manage their own emotions effectively and navigate interpersonal relationships with empathy and understanding
• Strategic thinking- ability to think strategically and envision the big picture; align departmental goals with company goals
• Decision making skills- decisive and capable of making tough decisions in a timely manner
• Accountability- take ownership of responsibilities and hold others accountable for actions and results
• Leadership by example- lead by example; inspire others
• Continuous learning- committed to personal and professional development; open to feedback and actively seek self-improvement opportunities

TraVek is an equal ppportunity employer

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