Job Description

Company Description

We specialize in mountain-raised meat, handmade baked goods, fresh florals, and unique homewares delivered from our farm to your door.

Role Description

This is a full-time hybrid role for a Shopify Developer/Digital Product Manager at Ballerina Farm. The role involves managing and optimizing the Shopify platform, overseeing technology solutions, and collaborating with teams to enhance the online shopping experience.

Responsibilities

Website Management:

• Oversee day-to-day management of the Shopify website
• Update product listings, images, and descriptions as needed
• Monitor and maintain site performance, ensuring minimal downtime

Development and Customization:

• Customize Shopify themes to align with brand aesthetics and functionality needs
• Implement apps and integrations to enhance functionality (e.g., email marketing, CRM, reviews, loyalty programs)
• Familiarity with subscription management and inventory/order management workflows
• Develop custom features using Shopify Liquid or third-party APIs

User Experience (UX):

• Optimize website navigation, load times, and mobile responsiveness
• Conduct A/B testing on website elements (e.g., CTAs, layouts) to improve user experience and conversions
• Proficiency in graphic design tools like Adobe Photoshop and Illustrator

SEO and Content:

• Optimize site structure, metadata, and content for search engines
• Collaborate with content teams to implement blogs or landing pages
• Ensure product pages are optimized for SEO, including alt tags and keyword-rich descriptions

Analytics and Reporting:

• Track and analyze key performance indicators (KPIs) like bounce rate, cart abandonment, and conversion rates
• Provide regular performance reports and actionable insights

Security and Compliance:

• Regularly update the website to protect against vulnerabilities
• Ensure compliance with privacy laws like GDPR and CCPA
• Ensure compliance with WCAG standards

E-commerce Growth:

• Implement strategies to boost sales, including upselling, cross-selling, and discounts
• Knowledge of conversion rate optimization (CRO)
• Work on expanding features such as subscriptions, bundles, or gift options
• Manage and test new Shopify apps that align with growth goals

Customer Support and Problem-Solving:

• Handle website-related customer issues (e.g., broken links, checkout problems)
• Collaborate with support teams to improve overall customer satisfaction

Collaboration:

• Work closely with marketing teams on campaigns, promotions, and launches
• Coordinate with inventory teams to ensure accurate stock updates on the website

Continuous Improvement:

• Stay updated on Shopify updates, tools, and trends
• Regularly audit the site for broken links, outdated content, or errors

Qualifications

• 3-5 Years of experience with Shopify Development (Shopify Plus + Shopify Liquid coding), App Integrations, E-Commerce Management, and Website Optimization skills; familiarity with GitHub
• Experience in technology management and solution implementation
• Knowledge of web development languages such as HTML, CSS, and JavaScript
• Familiarity with Shopify API's for custom functionality
• Strong problem-solving and troubleshooting abilities
• Excellent communication and collaboration skills
• Ability to work independently and in a team environment
• Experience with SEO and digital marketing strategies, including tools like Google Analytics, Search Console, and Shopify SEO apps
• Background in IT, Computer Science, or related field

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