JOB SUMMARY: The Senior Analyst, Marketing Analytics will partner closely with senior marketing leadership to deliver strategic dashboards, ad-hoc analyses, and performance insights that drive data-informed decision-making. This role is responsible for measuring and optimizing marketing effectiveness across campaigns, including promotions, email, direct mail, and paid media. Leveraging cruise consumer behavior data and key performance metrics, the analyst will develop and manage analytics solutions to maximize marketing ROI. This position plays a critical role in supporting growth initiatives across North America and international markets, providing actionable insights to strengthen brand awareness, enhance customer loyalty, and accelerate revenue growth.
DUTIES & RESPONSIBILITIES:
QUALIFICATIONS
DEGREE TYPE: Bachelor's Degree
FIELD(S) OF STUDY: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.
EXPERIENCE:
COMPETENCIES/SKILLS:
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