Salesforce Business Analyst Job at Capgemini, Atlanta, GA

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  • Capgemini
  • Atlanta, GA

Job Description

"Total Experience 8 to 10 Years

Relevant Experience 5 to 7 Years

Candidate must have

Lead workshops and interviews to capture business requirements across customer service teams

Document current state processes and define future state workflows aligned with Salesforce capabilities

Support implementation and configuration of Marketing Cloud including Email Studio Journey Builder Automation Studio and Mobile Studio

Design customer journeys and advise on data models to support personalized communications and automation

Translate business needs into functional specifications and user stories

Collaborate with architects and developers to ensure accurate solution delivery

Define reporting requirements and KPIs for customer service and marketing operations

Support data migration planning and validation ensuring alignment with business expectations

Conduct user training and develop adoption strategies for Service Cloud and Marketing Cloud

Act as a liaison between business users and technical teams during UAT and go live

Additional

Strong experience with Salesforce Service Cloud and case management processes

Salesforce Marketing Cloud Email Studio Journey Builder Automation Studio

Proven ability to design and optimize customer journeys and marketing automation workflows

Experience with data modeling reporting and marketing KPIs

Working knowledge of AMPScript SQL HTMLCSS and API integrations

Excellent communication skills to bridge technical and nontechnical stakeholders

Track record of delivering Salesforce projects in fastpaced environments"

Job Tags

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