Marketing Manager Job at 99 Ranch Market, Brooklyn, NY

OERVekIxeXRCNUd3ZTRjaGp3T1VpaXM0N0E9PQ==
  • 99 Ranch Market
  • Brooklyn, NY

Job Description

Position Overview: We are seeking an outgoing, goal-oriented, and resourceful Marketing Manager to join our team. This role will be responsible for developing and executing local marketing strategies for our East Coast stores, total of 8 stores in New Jersey, New York, Massachusetts, Virginia, Maryland. The ideal candidate will have a strong understanding of the Asian grocery landscape and be able to drive foot traffic, support store sales, and enhance the overall in-store experience.

Key Responsibilities:

  • Develop and implement local marketing strategies tailored to each store to increase foot traffic and boost sales.
  • Plan and execute in-store events during weekends, ensuring a lively and engaging shopping experience.
  • Create and manage signage, promotional materials, and other marketing assets to boost store visibility and sales.
  • Conduct competitive studies and maintain a pulse on local markets to identify strengths, areas for improvement, and opportunities for growth.
  • Collaborate with store managers to continually improve the in-store experience and presentation.
  • Manage local social media and digital marketing campaigns, focusing on engaging Millennial and Gen Z customers.
  • Relate to and effectively communicate with customers from diverse cultural backgrounds, including first and second-generation Asian Americans.
  • Travel frequently to different store locations for on-site support and event execution.
  • Monitor and analyze marketing performance metrics, adjusting strategies as needed to meet goals.
  • Develop and maintain relationships with local media and influencers to promote store events and initiatives.
  • Coordinate with vendors for promotional partnerships and in-store demonstrations.
  • Oversee customer loyalty programs and promotions to enhance customer retention.
  • Provide regular reports and insights on marketing activities and outcomes to senior management.
  • Conduct market research to identify customer trends and preferences, adapting marketing strategies accordingly.
  • Manage the marketing budget effectively, ensuring all activities are cost-efficient and within budget.
  • Develop and execute seasonal marketing campaigns to drive sales during peak times.

Requirements:

  • Minimum of 5-7 years of marketing experience, specifically in the food category or grocery industry.
  • Strong focus on digital marketing and social media engagement.
  • Bilingual proficiency (English & Chinese) is a must.
  • Willingness to travel as required.
  • Organized and self-motivated, with excellent project management skills.
  • Ability to work in a fast-paced environment and handle multiple tasks simultaneously.
  • Strong interest in and understanding of the Asian grocery market and community.
  • Must be legally authorized to work in the United States without sponsorship.

Physical Requirements:

  • Prolonged periods sitting at a desk and working on a computer
  • Must be able to lift up to 50 pounds at times

Position Details:

  • Employment Type: Full Time
  • Location: 133 Randolph St, Brooklyn, NY 11237.
  • Required Travel: 25%-50%
  • Salary: $80,000 - $90,000/year

Benefits:

  • Medical, Dental, and Life Insurance
  • 401(k) Retirement Savings Plan with 4% Company Match
  • Long-Term Service Award
  • Employee Discount
  • Paid Time Off
  • Employee Recognition Program

Disclaimer

Tawa Group dba 99 Ranch Market, is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Job Tags

Full time, Seasonal work, Local area, Weekend work,

Similar Jobs

Luxoft

C++ C# Socket Programming Developer Job at Luxoft

 ...Project Description: ~ We are seeking a skilled C# Socket Developer to develop high-performance networking application to communicate with remote I/O devices. The ideal candidate will have expertise in TCP/IP, UDP, WebSockets, and multi-threaded programming in C#. The... 

Palo Alto Networks

Staff Software Engineer (Endpoint Client) Job at Palo Alto Networks

 ...Qualifications Your Experience ~3+ years of experience in software development ~2+ years of experience in Data Loss Prevention (DLP)~ Proficiency in C/C++ programming languages is essential ~ Experience in systems programming on Windows or Mac; Linux... 

Barton & Loguidice

Water/Wastewater Engineer Job at Barton & Loguidice

 ...years. We are seeking a dynamic, self-motivated candidate for a Water/Wastewater engineering position in our Glastonbury, CT office...  ...of experience in the analysis and design of municipal water treatment and distribution systems, municipal wastewater collection and treatment... 

Insight Global

Scrum Master Job at Insight Global

 ...We are looking to hire a Jr. to Mid level Scrum Master for a 3 month contract in Southlake, TX. This will be a temporary need and will require a candidate come onsite 5 days a week at the headquarter office in Southlake, TX. There will be a possibility for the contract... 

Tata Consultancy Services

Mobile Application Developer Job at Tata Consultancy Services

 ...Job Description Mobile Developer Must-Have- 5+ years of professional experience in iOS development. Proficient in Swift, Objective-C, UIKit/SwiftUI, Core Data, and Xcode. Strong portfolio of published applications on the App Store. Proficient in iOS...