Creative Copywriter Job at Adecco, New York, NY

OXpRM0QxK3RBWjIxZm9jaGdRR1VqU3c1NkE9PQ==
  • Adecco
  • New York, NY

Job Description

Adecco Creative is partnering with one of NYC’s most iconic fashion brands to recruit for an Editorial Copywriter role. This position will be hybrid in Midtown Manhattan and is ongoing contract.

Primary Purpose:

The editorial copywriter will create longform articles at scale, optimized for AI and large language model search (AEO - Answer Engine Optimization i.e. ChatGPT, Gemini etc.) for the brand’s site. The initial focus will be developing a series of bag buying guides for the brand, with scope to expand into additional fashion and lifestyle content.

This role requires more than a strong writer: we need a fashion-forward editorial expert who is fluent in the language of fashion — from the latest runway collections to TikTok micro-trends to authentic Gen Z expressions of life and style.

The ideal candidate will bring creativity, authority, and cultural insight to every piece, while staying grounded in brand guidelines and optimization best practices.

While AEO is an emerging arena, a baseline understanding of SEO and deep curiosity around how consumer behaviors are changing in terms of their relationship to search and AI, is paramount.

Key Responsibilities:

  • Write longform, AEO-optimized editorial articles across fashion and lifestyle topics, at speed and scale.
  • Develop a series of brand bag buying guides that inspire confidence in both fashion and purchase journeys — selling not only bags, but also the sense of self-expression and style they unlock.
  • Interpret runway trends, micro-trends, and evolving consumer style with a clear editorial point of view.
  • Translate cultural conversation and zeitgeist moments into content that resonates with Gen Z and beyond.
  • Infuse all copy with the brand’s core idea: inspiring people to explore and express their many selves and have the courage to be real.
  • Balance fashion-forward editorial writing with the technical requirements of AEO and SEO, ensuring discoverability by both people and AI-driven search.
  • Collaborate cross functionally to align on performance and storytelling goals.

The accomplished individual will possess:

  • A deep fluency in the language of fashion: runway coverage, styling, micro-trends, and Gen Z cultural cues.
  • A nuanced understanding of fashion as a vehicle for self-expression and confidence helping people feel put-together while exploring their many selves.
  • Exceptional editorial writing and editing skills with the ability to produce high-quality longform content at speed.
  • Up-to-date knowledge of global fashion trends, cultural shifts, and emerging generational expressions of style.
  • Ability to structure content for performance in a rapidly evolving search landscape.
  • A confident, fashion-forward voice that blends authority with accessibility.
  • A genuine curiosity about AEO and a commitment to bringing a distinctly human touch to optimized content.

Qualifications:

  • 3+ years of editorial or copywriting experience, ideally in fashion, luxury, or lifestyle media.
  • Portfolio that demonstrates fashion fluency, cultural awareness, and content designed to perform at scale.
  • Ability to work independently, manage multiple projects, and deliver high-quality work under deadlines.

Job Tags

Ongoing contract, Shift work,

Similar Jobs

LOOP

Interior Designer Job at LOOP

 ...Summary Our client is seeking an Interior Designer to join their Greenville, NC team. The Interior Designer is responsible for managing the design process and creating detailed plans with all required specifications. This candidate should be confident communicating regularly... 

Themesoft Inc.

Mainframe CBAC Migration Job at Themesoft Inc.

 ...Professionals; This is Thiru from Themesoft INC. Kindly let me know if you are interested in this opportunity Job Title:Mainframe CBAC Migration Job Location: Remote Duration:contract Top 3 Skills Required for this role : Mainframe CICS CBAC... 

Restoration Recruiters

Restoration Technician Job at Restoration Recruiters

 ...Our Client is a growing, privately owned, disaster restoration company looking to grow their team! This is a ground-level opportunity with opportunity for growth, training, and advancement within the company and field. Will train for the right person!! Pay: $20.00 -... 

Amrize

Regional Health & Safety Manager Job at Amrize

 ...ABOUT THE ROLE The Regional H&S Manager continuously monitors and improves H&S performance through communication, implementation of corrective actions for identified risks, and regional H&S advocacy. The incumbent manages the implementation of company safety programs... 

Ember Search

Head of Finance - First Finance Hire | Series B | Frontier Tech Job at Ember Search

Weve been retained on a unique Head of Finance search for a Series B frontier technology company (hardware + software) thats transforming the way we see and understand our world. This company operates a stratospheric robotic fleet think high-altitude drones ...