Website Optimization Manager Job at Planet Interactive, Lakewood Ranch, Manatee County, FL

OVRReUQxdW1BNTY1Y29ZdGpnT1FqaTAvN3c9PQ==
  • Planet Interactive
  • Lakewood Ranch, Manatee County, FL

Job Description

Location : Sarasota, FL (hybrid work schedule)

Responsibilities

  • Develop and execute a comprehensive marketing strategy that aligns with company goals and drives revenue growth.
  • Oversee e-commerce strategies and collaborate with external vendors to optimize website performance using Adobe Commerce.
  • Implement and manage strategies to enhance SEO and PPC campaigns, holding third-party teams accountable for measurable results.
  • Drive strategies to increase online visibility, grow organic and paid traffic, and improve conversion rates.
  • Monitor and evaluate website analytics to identify areas of improvement and opportunities for growth.
  • Leverage HubSpot for email marketing campaigns and CRM management to engage and nurture leads.
  • Collaborate with IT and operations to learn and integrate marketing efforts within Prophet 21 (ERP system).
  • Ensure marketing campaigns and strategies align with existing systems and processes for seamless execution.
  • Set measurable marketing goals, track progress, and report on key performance indicators (KPIs) to senior leadership.
  • Evaluate the effectiveness of marketing strategies and campaigns, using data-driven insights to refine and improve efforts.
  • Hold third-party vendors accountable for delivering results and ensure alignment with company goals.
  • Lead, mentor, and manage a marketing team consisting of a graphic designer and a marketing assistant.
  • Analyze market trends, identify opportunities, and recommend innovative marketing approaches to reach target audiences.

Additional Responsibilities

Content and Brand Development:

  • Oversee the creation of compelling marketing collateral, digital assets, and campaigns that reflect the brand’s voice and mission.
  • Collaborate with the graphic designer to ensure all visual materials meet brand guidelines and support campaign objectives.
  • Develop and manage a content calendar for social media, email marketing, and other channels, ensuring consistency and relevance.

Job Tags

Similar Jobs

Net2Source (N2S)

Azure IoT Architect with Docker and Containers (Oil & Gas) Job at Net2Source (N2S)

 ...Kubernetes Location: Houston, TX (Hybrid Day 1 Onsite) Experience: 12+ Years Domain: Oil & Gas / Industrial IoT Engagement: Long-term...  ...or advanced industrial analytics Prior work in refinery, upstream, midstream, or downstream operations Azure... 

Kane Partners LLC

Plant Manager - Food Packaging Job at Kane Partners LLC

 ...enforce safety, quality, and compliance standards appropriate for food-grade manufacturing Oversee equipment reliability,...  ...standards, and culture from the ground up Stable, essential product market with long-term demand Competitive compensation and benefits... 

BAR Constructors, Inc.

Crane Operator Job at BAR Constructors, Inc.

Job Description: Operate a hydraulic lattice boom or telescoping type crane to hoist and move materials, raise and lower heavy weights and perform other related operations. Licenses and Certifications: Valid, OSHA-recognized crane operator certification (NCCER, NCCCO...

Perdue Farms

R&D Manager - Food Service Job at Perdue Farms

 ...Perdue Foods has a goal of becoming the most trusted name in premium proteins by creating products for consumers and for retail and...  ...customer knowledge for assigned business segments. Partner with Marketing to understand the consumer, i.e., demographics, basics of product... 

CAMBA

Program Supervisor, Homelessness Prevention Initiative-HomeBase Job at CAMBA

 ...our families are living in poverty, reflecting the challenges faced by nearly 1.7 million New Yorkers today. Program Overview HomeBase provides case management and essential services to at-risk individuals and families to prevent homelessness. Individuals and...