Website Optimization Manager Job at Planet Interactive, Lakewood Ranch, Manatee County, FL

OVRReUQxdW1BNTY1Y29ZdGpnT1FqaTAvN3c9PQ==
  • Planet Interactive
  • Lakewood Ranch, Manatee County, FL

Job Description

Location : Sarasota, FL (hybrid work schedule)

Responsibilities

  • Develop and execute a comprehensive marketing strategy that aligns with company goals and drives revenue growth.
  • Oversee e-commerce strategies and collaborate with external vendors to optimize website performance using Adobe Commerce.
  • Implement and manage strategies to enhance SEO and PPC campaigns, holding third-party teams accountable for measurable results.
  • Drive strategies to increase online visibility, grow organic and paid traffic, and improve conversion rates.
  • Monitor and evaluate website analytics to identify areas of improvement and opportunities for growth.
  • Leverage HubSpot for email marketing campaigns and CRM management to engage and nurture leads.
  • Collaborate with IT and operations to learn and integrate marketing efforts within Prophet 21 (ERP system).
  • Ensure marketing campaigns and strategies align with existing systems and processes for seamless execution.
  • Set measurable marketing goals, track progress, and report on key performance indicators (KPIs) to senior leadership.
  • Evaluate the effectiveness of marketing strategies and campaigns, using data-driven insights to refine and improve efforts.
  • Hold third-party vendors accountable for delivering results and ensure alignment with company goals.
  • Lead, mentor, and manage a marketing team consisting of a graphic designer and a marketing assistant.
  • Analyze market trends, identify opportunities, and recommend innovative marketing approaches to reach target audiences.

Additional Responsibilities

Content and Brand Development:

  • Oversee the creation of compelling marketing collateral, digital assets, and campaigns that reflect the brand’s voice and mission.
  • Collaborate with the graphic designer to ensure all visual materials meet brand guidelines and support campaign objectives.
  • Develop and manage a content calendar for social media, email marketing, and other channels, ensuring consistency and relevance.

Job Tags

Similar Jobs

Tech Consulting

Junior Software Engineer Job at Tech Consulting

Are you excited about taking your technical career to new heights with a full-time, W-2 role as a consultant in a dynamic and rapidly growing company? If you are, let's get in touch your interest is the first step to starting the conversation. What This Role Requires...

Freeman Health System

Neurologist Job at Freeman Health System

 ...Come and join a thriving health system in beautiful Southwest Missouri! Your Role: We are seeking a full-time BE/BC Neurologist for hospital employed hybrid position; Join a team of two neurologists, five neurosurgeons, and two physiatrists; Level II stroke... 

Ivor Andrew

Senior Graphic Designer Job at Ivor Andrew

Were looking for the next piece of our puzzlesomeone ready to step in and be a part of a creative team that is telling great B2B stories at a high level. Are you the next senior designer that Ivor Andrew is seeking? Here's the dealwere looking for an experienced and...

Five Star Millwork L.L.C.

Logistics Associate/Delivery Driver Job at Five Star Millwork L.L.C.

 ...industry. Founded and run by Marco Santos and Dario Fonseca, our team is known for craftsmanship, reliability, and getting things done...  ...trust our clients place in us. The Role As our Delivery Driver / Logistics Associate, youll keep our projects running smoothly... 

Wrist Aficionado

Luxury Sales Associate (Online Sales) Job at Wrist Aficionado

 ...assist in high-value transactions. This role blends consultative online sales, luxury client experience, and high-ticket deal-making....  ..., Patek Philippe, Audemars Piguet, and/or Rolex)~ Experience working with high-net-worth individuals (HNWIs) and collectors. ~ Knowledge...