Website Optimization Manager Job at Planet Interactive, Lakewood Ranch, Manatee County, FL

OVRReUQxdW1BNTY1Y29ZdGpnT1FqaTAvN3c9PQ==
  • Planet Interactive
  • Lakewood Ranch, Manatee County, FL

Job Description

Location : Sarasota, FL (hybrid work schedule)

Responsibilities

  • Develop and execute a comprehensive marketing strategy that aligns with company goals and drives revenue growth.
  • Oversee e-commerce strategies and collaborate with external vendors to optimize website performance using Adobe Commerce.
  • Implement and manage strategies to enhance SEO and PPC campaigns, holding third-party teams accountable for measurable results.
  • Drive strategies to increase online visibility, grow organic and paid traffic, and improve conversion rates.
  • Monitor and evaluate website analytics to identify areas of improvement and opportunities for growth.
  • Leverage HubSpot for email marketing campaigns and CRM management to engage and nurture leads.
  • Collaborate with IT and operations to learn and integrate marketing efforts within Prophet 21 (ERP system).
  • Ensure marketing campaigns and strategies align with existing systems and processes for seamless execution.
  • Set measurable marketing goals, track progress, and report on key performance indicators (KPIs) to senior leadership.
  • Evaluate the effectiveness of marketing strategies and campaigns, using data-driven insights to refine and improve efforts.
  • Hold third-party vendors accountable for delivering results and ensure alignment with company goals.
  • Lead, mentor, and manage a marketing team consisting of a graphic designer and a marketing assistant.
  • Analyze market trends, identify opportunities, and recommend innovative marketing approaches to reach target audiences.

Additional Responsibilities

Content and Brand Development:

  • Oversee the creation of compelling marketing collateral, digital assets, and campaigns that reflect the brand’s voice and mission.
  • Collaborate with the graphic designer to ensure all visual materials meet brand guidelines and support campaign objectives.
  • Develop and manage a content calendar for social media, email marketing, and other channels, ensuring consistency and relevance.

Job Tags

Similar Jobs

Lincoln Financial

External Wholesaler - RPS Job at Lincoln Financial

Alternate Locations: Los Angeles, CA (California) Work Arrangement: Remote : Work at home employee residing outside of a commutable distance to an office location. Relocation assistance:is not available for this opportunity. Requisition #: 7478...

University of Maryland Medical System

Imaging Assistant Job at University of Maryland Medical System

 ...practice options to choose from throughout the beautiful Eastern Shore of Maryland. Job Description JOB SUMMARY: Provides assistance to the clinical and clerical staff. Primarily responsible for assisting with Radiology procedures. ESSENTIAL FUNCTIONS OF THE... 

SmartStart Education, LLC

Student Success Aide - Special Education Support Job at SmartStart Education, LLC

 ...Student Success Aide Special Education Support Job Title: Student Success Aide Special Education Support Are you passionate about education and making a real impact in students' lives? Do you thrive in diverse learning environments and believe every student... 

Dahl Consulting

Frontend Engineer (28510) Job at Dahl Consulting

 ...Frontend Engineer (React/TypeScript) Brooklyn Park, MN | Hybrid (Local Only) Pay Range:...  ...user experiences. What Youll Do Develop, test, and deploy high-quality web applications...  ...two JavaScript frameworks/libraries (Vue.js, Angular, Svelte, etc.)~ Strong... 

CyberCoders

Heavy Equipment Mechanic Job at CyberCoders

 ...offshore rigs. Key Responsibilities Conduct regular maintenance and inspections of rig equipment and systems Troubleshoot mechanical and electrical issues to ensure operational efficiency Operate and maintain Blow Out Preventer (BOP) systems Implement...