Website Optimization Manager Job at Planet Interactive, Lakewood Ranch, Manatee County, FL

OVRReUQxdW1BNTY1Y29ZdGpnT1FqaTAvN3c9PQ==
  • Planet Interactive
  • Lakewood Ranch, Manatee County, FL

Job Description

Location : Sarasota, FL (hybrid work schedule)

Responsibilities

  • Develop and execute a comprehensive marketing strategy that aligns with company goals and drives revenue growth.
  • Oversee e-commerce strategies and collaborate with external vendors to optimize website performance using Adobe Commerce.
  • Implement and manage strategies to enhance SEO and PPC campaigns, holding third-party teams accountable for measurable results.
  • Drive strategies to increase online visibility, grow organic and paid traffic, and improve conversion rates.
  • Monitor and evaluate website analytics to identify areas of improvement and opportunities for growth.
  • Leverage HubSpot for email marketing campaigns and CRM management to engage and nurture leads.
  • Collaborate with IT and operations to learn and integrate marketing efforts within Prophet 21 (ERP system).
  • Ensure marketing campaigns and strategies align with existing systems and processes for seamless execution.
  • Set measurable marketing goals, track progress, and report on key performance indicators (KPIs) to senior leadership.
  • Evaluate the effectiveness of marketing strategies and campaigns, using data-driven insights to refine and improve efforts.
  • Hold third-party vendors accountable for delivering results and ensure alignment with company goals.
  • Lead, mentor, and manage a marketing team consisting of a graphic designer and a marketing assistant.
  • Analyze market trends, identify opportunities, and recommend innovative marketing approaches to reach target audiences.

Additional Responsibilities

Content and Brand Development:

  • Oversee the creation of compelling marketing collateral, digital assets, and campaigns that reflect the brand’s voice and mission.
  • Collaborate with the graphic designer to ensure all visual materials meet brand guidelines and support campaign objectives.
  • Develop and manage a content calendar for social media, email marketing, and other channels, ensuring consistency and relevance.

Job Tags

Similar Jobs

Confidential

Customs Brokerage Entry Writer Job at Confidential

Must have Customs Brokerage Entry Writing experience. Onsite availability in the San Francisco office is also a must have for this role. Job Description We are seeking a skilled and detail-oriented professional to join our team. This role combines responsibilities...

Outlier AI

Teaching Assistant (Remote) Job at Outlier AI

Join a global community of talented professionals to shape the future of AI. Earn up to $15 USD/hr and additional rewards based on quality of submission. Outlier is committed to improving the intelligence & safety of AI models. Owned and operated by Scale AI , weve ...

The Bell Company

Project Manager Job at The Bell Company

About the Company - The Bell Company is a large EMPLOYEE-OWNED Mechanical Contractor that takes on some of the most complex projects in our East Coast Market. This is your chance to become a part of this dynamic team and work towards the mutual success of the project,...

Sparks Group

Technical Writer Job at Sparks Group

Technical Writer Job Summary: Sparks Group is looking for a Technical Writer for a long-term contract. This position will require you to work onsite 4-5 days a week in Hyattsville, MD . Were looking for someone to perform writing and editing duties including reviewing...

Perfetto Contracting Co. Inc.

Property Management Administrator / Full Charge Bookkeeper Job at Perfetto Contracting Co. Inc.

 ...analysis as needed. Administrative & Office Support: ~ Provide front desk coverage during lunch hours and serve as backup for receptionist duties as needed. Qualifications: ~ Bachelors degree in Accounting, Business, or related field preferred. ~3+ years...