Website Optimization Manager Job at Planet Interactive, Lakewood Ranch, Manatee County, FL

OVRReUQxdW1BNTY1Y29ZdGpnT1FqaTAvN3c9PQ==
  • Planet Interactive
  • Lakewood Ranch, Manatee County, FL

Job Description

Location : Sarasota, FL (hybrid work schedule)

Responsibilities

  • Develop and execute a comprehensive marketing strategy that aligns with company goals and drives revenue growth.
  • Oversee e-commerce strategies and collaborate with external vendors to optimize website performance using Adobe Commerce.
  • Implement and manage strategies to enhance SEO and PPC campaigns, holding third-party teams accountable for measurable results.
  • Drive strategies to increase online visibility, grow organic and paid traffic, and improve conversion rates.
  • Monitor and evaluate website analytics to identify areas of improvement and opportunities for growth.
  • Leverage HubSpot for email marketing campaigns and CRM management to engage and nurture leads.
  • Collaborate with IT and operations to learn and integrate marketing efforts within Prophet 21 (ERP system).
  • Ensure marketing campaigns and strategies align with existing systems and processes for seamless execution.
  • Set measurable marketing goals, track progress, and report on key performance indicators (KPIs) to senior leadership.
  • Evaluate the effectiveness of marketing strategies and campaigns, using data-driven insights to refine and improve efforts.
  • Hold third-party vendors accountable for delivering results and ensure alignment with company goals.
  • Lead, mentor, and manage a marketing team consisting of a graphic designer and a marketing assistant.
  • Analyze market trends, identify opportunities, and recommend innovative marketing approaches to reach target audiences.

Additional Responsibilities

Content and Brand Development:

  • Oversee the creation of compelling marketing collateral, digital assets, and campaigns that reflect the brand’s voice and mission.
  • Collaborate with the graphic designer to ensure all visual materials meet brand guidelines and support campaign objectives.
  • Develop and manage a content calendar for social media, email marketing, and other channels, ensuring consistency and relevance.

Job Tags

Similar Jobs

Priebe Security Services, Inc.

Security Manager Job at Priebe Security Services, Inc.

 ...The Security Manager will serve as liaison between Priebe Security and client contracted Security team.This position directly reports to the Division Manager, and is responsible for overall management of property safety and security program including security officer... 

Genuine Search Group

Creative Director Job at Genuine Search Group

 ...Job Overview : Our client is seeking an innovative Creative Director. This person will lead and mentor a small creative team (including designers, photographers, and freelancers) while continuing to define and maintain a strong visual identity. Youll collaborate closely... 

Easy2Mine

Bitcoin Mining Technician Job at Easy2Mine

 ...Job Description: We are looking for an entry level Bitcoin Mining Operations Technician to join our team. The successful candidate...  ...degree in computer science or related field At least 2 years of experience in a IT role, preferably in a IT troubleshooting environment... 

Collette

Corporate Travel Coordinator Job at Collette

 ...Collette is seeking a Corporate Travel Coordinator to join our Air team. This is a hybrid role based out of Headquarters in Pawtucket, RI. Remote candidates may be considered. About Collette: Let Us Show You the World There has never been a better time to be in... 

Cortec Corporation

Technical Services Specialist Job at Cortec Corporation

 ...domestic and occasional international trips. MINIMUM EDUCATION: Bachelors degree in Chemistry, Chemical Engineering, Materials Science, or related technical field. MINIMUM EXPERIENCE: 5+ years of experience in technical service, applications development or...