Website Optimization Manager Job at Planet Interactive, Lakewood Ranch, Manatee County, FL

OVRReUQxdW1BNTY1Y29ZdGpnT1FqaTAvN3c9PQ==
  • Planet Interactive
  • Lakewood Ranch, Manatee County, FL

Job Description

Location : Sarasota, FL (hybrid work schedule)

Responsibilities

  • Develop and execute a comprehensive marketing strategy that aligns with company goals and drives revenue growth.
  • Oversee e-commerce strategies and collaborate with external vendors to optimize website performance using Adobe Commerce.
  • Implement and manage strategies to enhance SEO and PPC campaigns, holding third-party teams accountable for measurable results.
  • Drive strategies to increase online visibility, grow organic and paid traffic, and improve conversion rates.
  • Monitor and evaluate website analytics to identify areas of improvement and opportunities for growth.
  • Leverage HubSpot for email marketing campaigns and CRM management to engage and nurture leads.
  • Collaborate with IT and operations to learn and integrate marketing efforts within Prophet 21 (ERP system).
  • Ensure marketing campaigns and strategies align with existing systems and processes for seamless execution.
  • Set measurable marketing goals, track progress, and report on key performance indicators (KPIs) to senior leadership.
  • Evaluate the effectiveness of marketing strategies and campaigns, using data-driven insights to refine and improve efforts.
  • Hold third-party vendors accountable for delivering results and ensure alignment with company goals.
  • Lead, mentor, and manage a marketing team consisting of a graphic designer and a marketing assistant.
  • Analyze market trends, identify opportunities, and recommend innovative marketing approaches to reach target audiences.

Additional Responsibilities

Content and Brand Development:

  • Oversee the creation of compelling marketing collateral, digital assets, and campaigns that reflect the brand’s voice and mission.
  • Collaborate with the graphic designer to ensure all visual materials meet brand guidelines and support campaign objectives.
  • Develop and manage a content calendar for social media, email marketing, and other channels, ensuring consistency and relevance.

Job Tags

Similar Jobs

Baker Manufacturing Company LLC

NC Machine Operator B Job at Baker Manufacturing Company LLC

 ...Job Title: NC Machine Operator B - 1st shift Location: Evansville, WI Job Type: Full-time Department: CNC Compensation:...  ...Overtime: add 1 hour to the end of workday Monday - Thursday or work Friday 3:00pm-11:00pm (based on staffing availability) Overtime... 

Global Growth Industries

Fuel Pricing Analyst Job at Global Growth Industries

 ...Job Description: Our client is currently seeking a Fuel Pricing Analyst that will help lead strategic pricing decisions across the company's retail fuel network. This role is critical in shaping daily profitability and guiding operational execution at the gas pump.... 

Hock's Pharmacy, Inc.

Pharmacist - $5000 Sign on Bonus Job at Hock's Pharmacy, Inc.

Job description: Join the Hocks Pharmacy teama trusted, family-owned independent pharmacy. Were looking for a full-time pharmacist dedicated to patient care through accurate medication preparation, collaboration with healthcare professionals, and active monitoring ...

MoldTecs

Commodity Specialist Job at MoldTecs

 ...advantage. ~ Ability to travelas needed 25%-35%. ~ Strong desire to participate in a challenging start-up environment while working in a critical role for the company. MoldTecs sincerely appreciates your interest in the position of Commodity Specialist.... 

Associated Terminals

Equipment Operator Job at Associated Terminals

 ...for cargo shippers, vessel owners, and other service providers in the maritime industry. We are currently seeking a skilled Equipment Operator to join our team of dedicated stevedores. In this role, you will operate and maintain various equipment, ensuring the safe and...