Job Description

Overview

We are seeking a performance-driven Senior Pay Per Click / PPC Manager with deep experience in high-intent, call-based lead generation . This role owns end-to-end paid acquisition performance and the technical ecosystems that support accurate attribution, lead quality, and downstream conversion outcomes.

The ideal candidate builds, optimizes, troubleshoots, and scales complex PPC and intake systems in a fast-paced, high-ownership environment where results are measured by real business outcomes rather than surface-level metrics.

This position requires both strategic and hands-on execution, with responsibility spanning paid media platforms, tracking infrastructure, CRM integrations, and intake performance analysis. Success in this role depends on the ability to connect media performance to operational results across the full funnel.

Type: Direct hire, fully on-site in downtown LA

Schedule: Regular hours

Pay: $200,000 to $225,000 salary depending on experience

Senior Pay Per Click / PPC Manager Duties

• Build, manage, and optimize campaigns across Google Ads, Microsoft Ads, Performance Max, and YouTube while using GA4 and others for analytics
• Improve lead quality, CPL, ROAS, etc . through continuous testing and optimization
• Design and execute structured testing roadmaps across creative, bidding strategies, audiences, and landing pages
• Manage Local Service Ads including service areas, reviews, performance optimization, and dispute resolution
• Maintain and optimize Google Business Profiles for accuracy, compliance, and performance
• Ensure seamless lead flow across paid media, call tracking, intake platforms, and CRM systems
• Troubleshoot and resolve issues across Zapier, call tracking, chatbots, IVR routing, and CRM integrations
• Validate attribution accuracy, prevent duplicate records, and maintain data integrity within the CRM
• Conduct regular call audits to evaluate intake performance, qualification accuracy, and retention quality
• Test call routing logic on an ongoing basis to ensure proper queues, escalation paths, and language routing
• Analyze funnel performance from initial contact through qualification, contracting, and retention
• Deliver weekly performance reporting including spend, leads, CPL, projections, and down-funnel insights
• Present strategic recommendations informed by competitive analysis and performance trends
• Train team members on paid media systems, attribution logic, intake workflows, and routing infrastructure
• Ensure compliance with platform policies, branding standards, and internal security protocols
• Document system changes and maintain clear, up-to-date standard operating procedures

Requirements

• 10+ years of hands-on PPC experience in high-budget, ROI-focused environments
• Demonstrated success improving CPL, ROAS, etc., and lead quality
• Expert-level command of Google Ads, Performance Max, YouTube, Microsoft Ads, smart bidding, and audience strategies
• Experience integrating paid media performance with Salesforce or comparable CRM platforms
• Strong proficiency with call tracking systems, automation tools, chat solutions, landing page testing, and dynamic attribution setups
• Advanced analytical capabilities using GA4, dashboards, and technical performance diagnostics
• Proven ability to build and own full-funnel acquisition systems, not just individual campaigns
• Experience with call-based or high-intent lead generation environments, including regulated verticals
• Familiarity with intake platforms, experimentation tools, segmentation frameworks, and IVR routing systems
• Experience partnering closely with intake teams or call center operations

No deadline to apply.

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