Job Description

We are looking to welcome a Sports Information Director into our community of educators that actively strive to be diverse, equitable and inclusive.  Our candidates should demonstrate empathy, knowledge and an understanding for the diverse backgrounds in our community; place an importance on genuine and authentic connections with students, faculty, staff and parents; be able to work collaboratively with team members of diverse backgrounds; and have the capacity to model an attitude of unyielding curiosity and a growth mindset. 

Reports to : Chief Marketing and Communications Officer

Important Application Notes:

• Please submit work samples and/or a link to digital portfolio along with a cover letter and resume.
• The first screening round will be conducted in January 2025.

The Ravenscroft Sports Information Director (SID) is a full-time, benefited, 12-month position reporting to the Chief Marketing and Communications Officer. The SID is responsible for establishing and executing a comprehensive athletics public relations program in alignment with Ravenscroft’s brand standards while working closely with the Marketing and Communications department and Athletics departments.

Specifically, the Sports Information Director:

• Represents Ravenscroft’s comprehensive athletic programs across various channels and media outlets using institutional branding, voice and visual identity.
• Establishes and manages the school’s overarching athletics social media strategy and primary athletics social media accounts.
• Creates and supplies content (graphic and copy), including social posts, hype reels, senior banners, website content, etc. Maintains a regular cadence of posts, including Game Day, post-competition results, senior night celebrations and other seasonal posts as needed.
• Supervises all athletics team social media presences, establishes protocols and expectations, provides consistent, branded content across all accounts for sharing and trains others (coaches) as needed.
• Assists in setting direction and strategy for Ravenscroft Athletics web presences, manages and maintains all athletics website content, including updating rosters, coaches' biographies and team information across various platforms.
• Supports the creation and production of athletics communications in all forms, including writing and editing promotional materials such as press releases, newsletters, programs, brochures, website and social media content.
• Responsible for taking and/or scheduling sports photography/videography for varsity sports, including action shots, “Media Days,” sports awards (non-varsity and varsity), NLI signing days and seasonal team photos.
• Schedules, manages and coordinates Athletics streaming services for HUDL, YouTube and Vimeo.
• Gathers and compiles statistical information on student-athletes and coaches, promoting milestones and key success.
• Cultivates relationships with sports media and is the primary athletics media liaison, including game day attendance and press passes.
• Provides equitable representation of all teams and sports.

Essential Qualifications:

• College degree in sports management, sports communications, graphic design or a similar field; Master’s degree preferred.
• Minimum of two years of experience in sports information management; three to five years preferred.
• Demonstrated excellence in sports journalism and oral and written communication skills.
• Experience managing and working with press and media.
• Is a collaborative team player, a self-starter, highly organized and detail-oriented.
• Possesses a service-oriented disposition and creates a welcoming environment.
• Ability to multitask, balance competing priorities, meet deadlines and resolve issues under pressure and intense time constraints.
• Extensive skills and experience with the tools and technology associated with creating and producing graphics, videos, and photography for various platforms, including websites and social media.
• Knowledge of the applications BoxOut Sports, Canva, Adobe Suite, Google Suite, Hudl, Livestream, and Finalsite (or other website CMS) is preferred.
• Ability to accept and manage an irregular work schedule, which includes evening hours, weekends and some holidays.
• Prior experience coaching an athletic team sport is a benefit.

About Ravenscroft School

Ravenscroft School is an all gender independent day school in Raleigh, NC, with approximately 1,205 students enrolled in grades preschool through 12th grade. Ravenscroft School Mission Statement: "The Ravenscroft community, guided by our legacy of excellence, nurtures individual potential and prepares students to thrive in a complex and interdependent world."

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