Social Media Manager Job at Lyca Mobile Group, Newark, NJ

OXpBL0MxcXRDcCswYzRRbWhBNlJpQzQwNkE9PQ==
  • Lyca Mobile Group
  • Newark, NJ

Job Description

As a social media manager, you'll manage an organisation's online presence by developing and implementing their social media strategy.

You'll lead campaigns and projects across a range of social media channels, producing engaging content, analysing usage data, building client relationships and facilitating customer service.

Social media strategies often integrate both organic (free content, such as posts, photos, videos, blogs and memes) and paid (advertising) strategies.

Social media management can be a distinct role in larger organisations and is sometimes known as social media coordination. In small and medium-sized companies, the role may be combined with other marketing and communications responsibilities. In agencies, the term social media account manager is often used.

Responsibilities

  • design and deliver creative and engaging social media strategies
  • manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, Tumblr and YouTube, adapting content to suit different channels and audiences
  • oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Buffer, Asana and Later
  • create and/or coordinate original and engaging multimedia content across multiple social platforms
  • develop, launch and manage new competitions and campaigns that promote your organisation and brand
  • form key relationships with influencers across social media platforms
  • undertake audience research
  • manage and facilitate social media communities by responding to social media posts and developing discussions
  • monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights
  • identify consumer trends to help with planning social media campaigns
  • optimise content to further encourage community interaction and engagement
  • research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity
  • analyse competitor activity
  • recommend improvements to increase performance
  • set targets to increase brand awareness and increase customer engagement and loyalty
  • manage, motivate and coach junior staff such as social media executives or assistants
  • manage and track budgets for social media activities
  • educate other staff on the use of social media and promote its use within your company (in-house roles)
  • encourage collaboration across teams and departments
  • regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

Job Tags

Similar Jobs

Hertz

Vehicle Transporter Job at Hertz

 ...Driver . As a Driver you will have the opportunity to drive Hertz cars while getting paid! Wage : $12.00 hourly. Your general responsibilities include but are not limited to: Transports vehicles safely within the airport to various service areas. Safely... 

Trinity Consultants - Advent Engineering

Biopharmaceutical Technical Writer Job at Trinity Consultants - Advent Engineering

 ...This role is for US or Canadian Citizens who would like to work onsite in Upstate New York Biopharmaceutical Technical Writer Essential Duties and Responsibilities may include, but are not limited to, the following: Creating and editing Standard Operating... 

Village Of Elk Rapids

DPW Laborer Job at Village Of Elk Rapids

 ...through its welcoming streets. About the Opportunity The DPW Laborer reports to the DPW Superintendent and is responsible for...  ...standards, and basic traffic laws and regulations. Knowledge of general masonry, carpentry, plumbing and electrical concepts.... 

Vacations With Justine

Remote Booking & Reservations Coordinator - Work from Home Job at Vacations With Justine

 ...travelers with a professionally designed, customized website that highlights your expertise and sets you apart in the travel world. Work-Life Balance: Whether youre looking for part-time or full-time work, enjoy the freedom to create a schedule that fits your life... 

Akkodis

Accounts Payable Specialist Job at Akkodis

 ...Akkodis is seeking a Accounts Payable Specialist for for Contract to hire with 100% Onsite in Independence, OH and ideally looking for applicants with a solid Candidate in Accounting Software. Salary Range: $22/hr to $24/hr. The rate may be negotiable based on experience...