Social Media Manager Job at Lyca Mobile Group, Newark, NJ

OXpBL0MxcXRDcCswYzRRbWhBNlJpQzQwNkE9PQ==
  • Lyca Mobile Group
  • Newark, NJ

Job Description

As a social media manager, you'll manage an organisation's online presence by developing and implementing their social media strategy.

You'll lead campaigns and projects across a range of social media channels, producing engaging content, analysing usage data, building client relationships and facilitating customer service.

Social media strategies often integrate both organic (free content, such as posts, photos, videos, blogs and memes) and paid (advertising) strategies.

Social media management can be a distinct role in larger organisations and is sometimes known as social media coordination. In small and medium-sized companies, the role may be combined with other marketing and communications responsibilities. In agencies, the term social media account manager is often used.

Responsibilities

  • design and deliver creative and engaging social media strategies
  • manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, Tumblr and YouTube, adapting content to suit different channels and audiences
  • oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Buffer, Asana and Later
  • create and/or coordinate original and engaging multimedia content across multiple social platforms
  • develop, launch and manage new competitions and campaigns that promote your organisation and brand
  • form key relationships with influencers across social media platforms
  • undertake audience research
  • manage and facilitate social media communities by responding to social media posts and developing discussions
  • monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights
  • identify consumer trends to help with planning social media campaigns
  • optimise content to further encourage community interaction and engagement
  • research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity
  • analyse competitor activity
  • recommend improvements to increase performance
  • set targets to increase brand awareness and increase customer engagement and loyalty
  • manage, motivate and coach junior staff such as social media executives or assistants
  • manage and track budgets for social media activities
  • educate other staff on the use of social media and promote its use within your company (in-house roles)
  • encourage collaboration across teams and departments
  • regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

Job Tags

Similar Jobs

Legacy Health

Urgent Care Nurse Practitioner - Float Job at Legacy Health

 ...advice of a physician whenever the incumbent decides a case falls outside the scope authorized by policies and protocol. The Nurse Practitioner plans and implements and a physician reviews and confirms health care goals for patients. The Nurse Practitioner typically... 

Midwest Logistic Systems

Midwest Logistics Systems Dedicated nighttime truck driver Job at Midwest Logistic Systems

 ...daily home time work schedule. Drive the same out-and-back dedicated route and work with the same customers every day. Haul automotive...  ...of Schneider, Midwest Logistics Systems, Ltd. (MLS) is operated separately from Schneider with its own operating procedures, qualification... 

Burger Boat Company

Project Manager - Service Department Job at Burger Boat Company

 ...directing, and coordinating activities of Service projects. Primary work will consist of...  ...vessels that commission marine services. Manage the service processes, ensuring detailed...  ...suppliers and service companies. Provide impeccable 24/7/365 customer service to owners... 

Community Human Services

Marketing & Volunteer Coordinator Job at Community Human Services

 ...Marketing & Volunteer Coordinator Job Classification: Exempt The Marketing & Volunteer Coordinator advances the Mission and Vision of Community Human Services by building, fostering, and inspiring excellence in the Agencys ability to: Serve as the primary resource... 

Kindness Changes Everything LLC

Direct Care Worker Job at Kindness Changes Everything LLC

 ...Direct Care Worker (DCW) Flagstaff, AZ Company: Kindness Changes Everything LLC Location: Flagstaff, Arizona Job Type: Full...  ...Us: Kindness Changes Everything is a dedicated provider of home and community-based services (HCBS) , committed to enhancing the...