Job Description

As our Senior Social Media Manager, you’ll partner closely with the Director of Social Media to lead strategy, content creation, and community engagement across global social media channels. You’re the kind of person who knows how to turn cybersecurity into something accessible, engaging and even entertaining. You love metrics and memes equally. You understand that leadership in social is about showing up smart, consistent, and real.

Strategic Direction

• Build and evolve a proactive, data-backed social media strategy that grows awareness, strengthens community, and drives engagement.
• Lead real-time social listening and trendspotting to shape agile content.
• Partner with the Director of Social Media on executive-level reporting and narrative storytelling for internal stakeholders.

Content Creation + On-Camera Leadership

• Create and execute high-impact content across channels (Instagram, TikTok, X, LinkedIn, YouTube, Facebook).
• Confidently appear on camera in short-form video content (Reels, TikToks, Stories) to humanize the brand and demonstrate product benefits.
• Produce videos and graphics using tools like Canva, CapCut, Adobe Express, etc.—fast and high quality.

Community Management

• Work with our specialist to manage and grow online communities with a strong voice, quick reflexes, and authentic interactions.
• Proactively engage with followers, address issues, and turn casual fans into loyal brand advocates.
• Collaborate with PR, Marketing and/or Customer Care teams to triage and address real-time social escalations.

Analytics + Optimization

• Track, analyze, and report performance metrics regularly to inform strategy and improve outcomes.
• Identify content gaps and opportunities through ongoing performance insights.
• Use UGC, employee advocacy, and influencer partnerships to amplify brand reach.

Influencer + Collaboration Support

• Partner with marketing, PR, and product teams to drive integrated campaigns and influencer strategies.
• Help vet, pitch, and manage influencer relationships in coordination with the greater marketing team.

Who You Are

• 7+ years of hands-on social media experience (ideally in tech, consumer, or innovation-forward industries).
• A proven content creator who is comfortable on camera and confident behind it (you can record, star in, and edit the video!)
• Deep knowledge of platform best practices across TikTok, Instagram, LinkedIn, X, Facebook, YouTube and other emerging platforms.
• Strong writer, sharp thinker, and natural storyteller with an eye for what “pops” in the feed.
• Comfortable using AI and social tools (e.g., Sprout, Later, Canva, CapCut, ChatGPT) to work smarter, not harder.
• Data-obsessed but human-first—you love translating numbers into insight and action.

A collaborative teammate who’s flexible, curious, and calm under pressure.

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