Senior Copywriter Job at Insight Global, Charlotte, NC

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  • Insight Global
  • Charlotte, NC

Job Description

Insight Global is looking for a Sr. Copywriter for one of our manufacturing companies. Some of the day to day duties/skills are listed below.

  • Proposes messaging strategies for major and minor campaigns (ex: creative briefs, marketing channels, etc.)
  • Strong understanding of content strategy and best practices
  • Writes copy for brand pages, email campaigns, product pages, and assorted marketing collateral
  • Actively shapes tone and direction of project kickoffs, campaigns, marketing collateral, and more
  • Edits and proofreads other marketing or company collateral
  • Solicits general or broad project feedback from key stakeholders and senior management
  • Consistently meets and exceeds well-defined project goals
  • Multi-tasks on a variety of large or extra-large projects
  • Project errors or missed deadlines result in impact to launch date and/or goals
  • Mentors and trains new copywriters and copy team on role function and execution
  • Delivers clear, relevant campaign content on-time
  • Occasionally presents key strategies and campaign efforts to stakeholders or senior management
  • Trains new copywriters on role function and execution\Actively partners with rest of creative team to ensure smooth workflows and productive time management

Desired Skills and Experience:

- 3 to 5 years of experience creating marketing content

- Bachelor’s degree in English, Communication, Marketing or a related field

- Microsoft Office Skills

- Strong communication skills

Plusses:

- Braze or similar email deployment software (Pardot, Marketing Cloud, etc.)

- Wrike or similar project management program (monday.com, Confluence, Jira, etc.)

- Adobe Creative Suite

- Social Media Skills

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