Job Description

ESC has a direct hire opportunity for a talented Omni-Channel Marketing Leader in the Greater Milwaukee Area. This hybrid role combines strategic vision with hands-on execution to enhance our client’s brand, drive market share growth, and improve customer and dealer acquisition and retention.

Key Responsibilities:

• Digital Marketing : Lead SEM, SEO, email, and affiliate campaigns to increase traffic, leads, and conversions.
• Website Management : Optimize UX, performance, and scalability while managing website hosting and security.
• Offline Marketing : Create print materials, oversee creative projects, and manage vendor relationships.
• Lead Generation : Develop B2B demand generation strategies using data-driven insights.
• Brand & Integration : Ensure consistent brand messaging across channels, measure performance, and refine strategies.
• Team Leadership : Mentor marketing teams and collaborate with sales, product, and executive teams.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7+ years in omni-channel marketing leadership, with B2B lead generation expertise.
• Proficiency in digital tools (e.g., Google Ads, SEO platforms) and website management.
• Strong offline marketing experience and analytical skills.
• Leadership and project management capabilities.
• Experience in manufacturing or snow/ice control industries is a plus.

What We Offer:

• Competitive salary and performance incentives.
• Comprehensive benefits, including health, dental, vision, and 401(k) with employer match.
• Paid time off, holidays, and professional development opportunities.

This role offers the chance to drive innovation in a competitive market and shape the future of snow and ice control equipment marketing.

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