Job Description

Job Summary:

Our client is seeking a dynamic Marketing Manager to join its growing marketing team. Reporting to the Marketing Director, the Marketing Manager will oversee marketing initiatives, collaborate with attorneys, and deliver a variety of marketing outputs. This role demands strategic thinking, strong leadership, and hands-on execution to drive the firm’s marketing objectives.

Essential Duties :

• Strategic Planning: Collaborate with practice group leaders, attorneys, and the Marketing Director to develop and implement comprehensive marketing strategies.
• Marketing Campaigns: Manage both digital and traditional channels, including social media, email marketing, print materials, webinars, and in-person events.
• Content Creation: Develop marketing collateral to enhance brand awareness and build client relationships.
• Data Analytics: Monitor and assess campaign performance, leveraging insights for continuous improvement.
• Market Research: Stay updated on industry trends and use competitive insights to inform strategies.
• Team Collaboration: Work across departments to gather information and execute impactful campaigns.

Key Responsibilities:

• Event Management:
• Plan and execute events, including negotiating hotel contracts, developing presentations, managing registration, and overseeing the event from start to finish.
• Assist with hosting receptions and working with outside industry organizations.

• Marketing and Attorney Support:
• Support attorneys in building relationships and establishing thought leadership by identifying opportunities for marketing, events, and external engagements.
• Help attorneys demonstrate their knowledge of the law through speaking engagements, online learning opportunities, and other thought-leadership avenues.
• Collaborate with practice group leaders to develop marketing plans, then manage changes and implementation with the Marketing Director.
• Assist with digital initiatives, including developing email invitations for distribution lists and helping attorneys with their individual marketing needs.

• Digital Marketing:
• Manage and create social media content for the firm.
• Develop campaigns to promote the firm and its attorneys.

• Cross-functional Marketing:
• Collaborate with practice groups to develop tailored marketing strategies.

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