Marketing Director (B2C) Job at Cobalt Search, Riverside, CA

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  • Cobalt Search
  • Riverside, CA

Job Description

What if your next role was more than just marketing - what if it was about motivating people to live their healthiest lives?

What if you could combine creativity, data, and purpose to grow two standout fitness brands in California?

We’re looking for a Marketing Director to take charge of an exciting, fast-paced role where you’ll shape the brand identity, drive customer engagement, and oversee cutting-edge digital marketing strategies. Reporting directly to the President, you’ll lead a small team, spearheading SEO, social media, paid advertising, and content marketing to elevate the brand and accelerate growth.

Key Responsibilities:

  • Drive brand growth, acquisition, and engagement through smart, data-led marketing.
  • Lead SEO, PPC, Google Ads, and HubSpot campaigns to maximize reach and conversions.
  • Manage high-budget paid media across search, social, and display, optimizing for ROI.
  • Deliver compelling content and partner with media, influencers, and key stakeholders.
  • Use Google Analytics and other tools to track performance and refine strategy.
  • Build and lead a high-performing, creative, results-focused marketing team.

Skills & Experience Required:

  • 5+ years in paid media (search, social, and display) with a proven track record of success.
  • Expertise in digital marketing, automation tools, and data-driven decision-making.
  • Experience managing $10K+ monthly budgets in paid media.
  • Strong communication, leadership, and strategic planning abilities.
  • Highly skilled in analytics tools such as Excel, Google Analytics, and Tableau.
  • Passion for staying ahead of marketing trends and emerging technologies.

Location: Based onsite in either Riverside or Newport Beach, California, with minimal travel. Standard office hours (9am - 6pm, Monday to Friday)

Remuneration: A salary of $140k - $160k based on experience, with a performance related bonus, flexible PTO, and a health insurance stipend.

All applicants will receive fair and impartial consideration without regard to race, gender, color, religion, national origin, age, disability, genetic data, or any other legally protected status. Every application will be reviewed by a real person, with a response provided.

Every application will be reviewed by a real person and responded to.

Job Tags

Flexible hours, Monday to Friday,

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