Position Intel:
Seeking a performance marketing leader for the mental healthcare space who can turn data into breakthrough user acquisition strategies. As our Director of Performance Marketing, you'll lead our multi-million dollar growth initiatives that require both marketing excellence and healthcare sensitivity. You'll oversee our Agency of Record (AOR) relationship, optimize App Store (ASO) performance, and develop targeted campaigns that resonate with distinct audiences - from teens to parents to government entities - while adhering to healthcare privacy standards. The role demands a unique blend of aggressive growth tactics and careful compliance with healthcare regulations.
Responsibilities:
Top Requirements:
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