Job Description
We are seeking an experienced and results-driven Marketing Director to lead our marketing efforts at a personal injury law firm. As the Marketing Director (Under the direction and supervision of the CEO and CGO) you will be responsible for developing and executing strategic marketing initiatives to enhance brand awareness, drive client acquisition, and foster client loyalty. Your creativity, strong leadership abilities and deep understanding of the KPI's will be essential in driving the firm's marketing success.
This role is eligible for a hybrid-remote schedule with a weekly schedule that consists of both remote and in-office time at our Louisville, KY location.
Duties & Responsibilities:
Strategic Marketing Planning
- Execute comprehensive marketing strategies to grow the firm’s brand and attract clients within the personal injury practice areas.
- Set measurable marketing goals and KPIs that align with the firm's business objectives.
- Evaluate and adjust strategies as needed based on performance metrics and market trends.
Brand Management
- Oversee the development and execution of branding initiatives to ensure consistency across all marketing materials, digital platforms, and communications.
- Manage the firm’s public image, ensuring that messaging reflects the firm’s values, mission, and legal expertise.
- Oversee the brand development and image of firm
- Oversee the firm’s reputation management and online reviews.
Digital Marketing
- Lead online marketing campaigns including SEO, social media, email marketing, and content marketing.
- Drive traffic to the firm’s website, ensuring that it serves as a compelling resource for potential clients.
- Utilize data analytics tools to measure campaign performance and optimize for better ROI.
- Oversee the creation of engaging content that educates and informs potential clients, including blogs, videos, case studies, and client testimonials.
Lead Generation & Client Acquisition
- Develop and implement strategies to generate high-quality leads through various channels such as search engine optimization, paid advertising, and referral programs.
- Manage 3rd party lead generation vendors.
Content Directing & Management
- Oversee the creation of engaging content that educates and informs potential clients, including blogs, videos and client testimonials.
- Ensure content is optimized for search engines, AI and effectively addresses the needs and concerns of the firm’s target audience.
Traditional Advertising & Community Engagement
- Oversee traditional media placement to ensure effective ad placements and campaigns within each market.
- Develop and execute community outreach initiatives and sponsorship opportunities to increase brand awareness.
- Represent the firm at community events.
Team Leadership & Collaboration
- Lead, mentor, and develop the marketing team to achieve high performance and meet marketing goals.
- Collaborate with internal departments, including legal staff, intake department and management, to ensure marketing initiatives align with firm objectives.
- Manage relationships with external vendors, agencies, and partners to execute marketing campaigns.
Budgeting, Reporting, Data Analysis
- In collaboration with firm leadership, develop and manage the marketing budget and ensure resources are allocated effectively to maximize impact.
- Provide regular reporting to leadership on the performance of marketing initiatives.
- Ensure tracking metrics are set up across all platforms and used properly within the marketing department and intake team. Including, but not limited to tracking phone numbers and UTM codes within our CRM.
Requirements
- Bachelor's Degree in marketing, communications, business or a related field
- Proven experience as a Marketing Director or a similar role
- Deep understanding of marketing strategies
- Strong marketing expertise in analytics, digital and traditional media elements
- Excellent leadership and team management skills
- Creative thinking and problem-solving abilities
- Strong analytical and data-driven decision-making skills
- Must be able to manage multiple tasks and meet deadlines with limited supervision
- Must be able to prioritize work and work under pressure
- Exceptional communication and written skills.
- Familiarity with marketing automation platforms and CRM systems
- Must have strong negotiation and people skills.
- Must have traditional marketing experience (TV/Billboard/Radio)
- Must have Pay per click / SEO / Social Media experience
- Must have experience at do-er detail level, but also have some experience as a people manager for managing some of the different marketing functions.
- Must have computer skills including Excel and Microsoft Outlook.
- Must be able to do what is necessary to do the job well, even if it is above and beyond.
- Must keep information about the firm confidential
Job Tags
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