Marketing Brand Manager Job at Aptimized, Wayne, NJ

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  • Aptimized
  • Wayne, NJ

Job Description

Marketing Brand Manager

Position: Marketing Brand Manager

Location: Wayne, NJ

Reports To: Marketing Manager

Overview

Aptimized, a full-service marketing agency, is seeking a Marketing Brand Manager to lead branding and marketing initiatives for clients across various industries. This role will drive brand awareness, audience engagement, and community outreach through a comprehensive and data-driven marketing approach. The ideal candidate will have a strong background in digital marketing, public relations, advertising, and community engagement, with experience in agency-side marketing being a plus.

Key Responsibilities:

1. Brand Strategy & Marketing Execution

  • Develop and execute integrated marketing strategies aligned with client goals.
  • Manage and enhance brand presence across digital, print, and traditional media channels.
  • Ensure consistent branding and messaging across all marketing materials.

2. Social Media & Digital Advertising

  • Develop and execute social media strategies, producing 8-10 posts per month.
  • Engage with online communities by responding to comments, messages, and discussions.
  • Oversee paid digital campaigns, optimizing performance to maximize engagement and conversions.

3. Print & Traditional Advertising

  • Coordinate and manage print advertising, including brochures, flyers, and direct mailers.
  • Plan and execute billboard and signage campaigns.
  • Oversee radio advertisement production, placement, and performance tracking.

4. Community & Business Engagement

  • Develop and execute community outreach programs, including local events and partnerships.
  • Establish and nurture B2B relationships to strengthen industry positioning.

5. Public Relations & Reputation Management

  • Lead PR campaigns to enhance brand reputation and visibility.
  • Monitor online reviews and implement strategies for effective reputation management.
  • Develop and distribute press releases for media coverage.

6. Performance Measurement & Reporting

  • Track and analyze the effectiveness of marketing campaigns, optimizing efforts based on data.
  • Provide monthly performance reports covering social media engagement, advertising impact, and community outreach effectiveness.
  • Work with internal teams to refine marketing efforts based on analytics and ROI.

Qualifications:

  • Bachelor’s degree in marketing , Communications, Business, or a related field.
  • 5+ years of experience in marketing, with a focus on brand management and digital strategy.
  • Experience in agency-side marketing preferred.
  • Strong knowledge of social media marketing, PR, and advertising .
  • Excellent project management and organizational skills .
  • Ability to analyze marketing performance data and adjust strategies accordingly.
  • Strong written and verbal communication skills .
  • Experience managing external vendors, designers, and copywriters .
  • Ability to work independently and collaboratively with cross-functional teams.

Why Join Us?

  • Impactful Work: Play a key role in shaping and growing brands across industries.
  • Growth Opportunity: Work with a dynamic, data-driven marketing agency with industry-leading expertise.
  • Collaborative Culture: Be part of a team that values creativity, strategy, and results.

To Apply: Please submit your resume and a cover letter detailing your experience and suitability for the role.

Job Tags

Local area,

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