Job Description
Client: Non-Profit Organization
Role: Digital Marketing Manager
Salary: $80,000 - $90,000/annually + Benefits Location: Midtown, Manhattan (Hybrid - 3 days a week in office)
Responsibilities - Manage, develop, and activate targeted email campaigns to increase donor onboarding, engagement, retention, and satisfaction.
- Optimize automated lifecycle email campaigns to boost donor engagement, utilizing personalization, localization, dynamic content, and behavioral targeting.
- Write compelling and conversion-focused email copy, ensuring storytelling excellence while adhering to deadlines.
- Utilize data-driven insights to segment lists and personalize content based on donor behaviors, preferences, and lifecycle stages.
- Conduct A/B testing to optimize email performance metrics, including open rates, click-through rates, and conversions.
- Monitor and analyze key email marketing KPIs, providing regular performance reports and recommendations for improvement.
Qualifications - 5+ years of experience in digital marketing, advertising, email campaigns, and/or copywriting in a digital agency environment (including experience with interactive media and direct marketing)
- A portfolio showcasing digital marketing work
- Strong understanding of digital marketing principles and best practices
- Keen enthusiasm for and demonstrable understanding of Web trends, technologies, and data analysis
- Exceptional writing skills with the ability to craft engaging content (correct grammar and proofreading a must!) in diverse voices and styles for varied audiences
- Proven ability to juggle multiple projects simultaneously, meet tight deadlines, and maintain acute attention to detail
- Experience with A/B testing, segmentation, and CRM
- Proficiency in tools such as Canva, Excel, and Stripe
Job Tags
3 days per week,