Job Description

We are Lever - a marketing agency that stands at the intersection of experience and innovation. Lever is a place where the acumen of industry experts harmonizes with the latest advancements in advertising technology. Our focus? Spotlighting our clients, the true protagonists of our success narratives.

Our team is a dynamic collective of individuals, united in their pursuit of excellence and innovation. We foster a culture of transparency and adaptability, building partnerships grounded in trust and mutual growth. At Lever, we are more than just an agency; we are a community of marketing professionals who are curious, driven, and committed to delivering results that surpass expectations.

As a potential member of the Lever team, you would be joining an organization that values great work, strong integrity, and high morale. We are growth-oriented, constantly seeking avenues to not only enhance our clients' journeys, but also to nurture careers and foster lasting relationships.

Join us at Lever, where we are reshaping the marketing landscape, one success story at a time.

HOW WE DEFINE SUCCESS IN THIS ROLE:

Success in this role is defined by your ability to analyze and visualize data, uncover trends, and tell compelling stories through data-driven insights. You will work extensively with Lever’s reporting suites, which pull in data from digital marketing platforms such as GA4, Google Ads, Microsoft Ads, Meta Ads, and SEO analytics, as well as first-party, client data. Your primary responsibility will be to transform complex data into meaningful narratives that drive strategic decision-making and campaign optimizations.

A successful Digital Marketing Data Analyst is passionate about data storytelling, with a keen eye for identifying trends and translating them into actionable recommendations. The ideal candidate is detail-oriented, curious about digital marketing analytics, and motivated to provide insightful, visually compelling reports that enhance marketing performance.

WHAT YOU’LL DO:

• Own reporting and analytics for digital marketing campaigns, including paid media and SEO performance.
• Work within Lever’s reporting suites, integrating and analyzing data from GA4, Google Ads, Microsoft Ads, Meta Ads, and other platforms.
• Identify patterns, anomalies, and opportunities in marketing data to support data-driven decision-making.
• Prepare detailed reports and dashboards that tell a compelling data story, providing insights and actionable recommendations.
• Use analytics tools like GA4, Looker Studio, and Datorama to track site traffic, engagement, and conversions, ensuring real-time performance tracking.
• Identify issues in campaign pacing, KPIs, and performance bottlenecks across paid media and SEO.
• Develop engaging data visualizations that effectively communicate insights to internal teams and clients.
• Collaborate with internal teams to interpret data trends and optimize marketing strategies.
• Conduct market research to stay current with digital marketing trends, audience behaviors, and emerging opportunities.
• Present findings in team meetings and to stakeholders, ensuring insights are understood and actionable.
• Assist with campaign builds, QA, and other tasks within the digital marketing suite, offering hands-on support for paid media efforts.
• Utilize Microsoft Excel for data integrity, cleanup, and in-depth analysis (e.g., using VLOOKUP and pivot tables).
• Integrate first-party client data for MQL (marketing qualified leads) into reporting and insights.
• Be well-versed in multi-platform marketing initiatives, contributing to strategy, execution, and continuous improvement.

WHAT YOU’LL BRING:

• 1-3 years of online marketing, web analytics, or research experience .
• Passion for data visualization, trend analysis, and storytelling through analytics.
• Ability to turn complex data into clear, compelling insights that drive business decisions.
• Strong analytical mindset with an ability to interpret data and create meaningful narratives.
• Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
• Experience with pivot tables, data visualization tools, and performance-tracking dashboards.
• Understanding of advertising, social media, and key performance indicators.
• Excellent communication skills, both verbal and written, with an ability to present insights clearly.
• Intellectual curiosity and a desire for continuous learning and professional growth.
• Ability to work both independently and collaboratively in a fast-paced team environment.
• Knowledge of advertising platforms, SEO analytics, and campaign optimization techniques.
• Strong organization skills and a keen eye for data integrity.
• Coding skills in R/SQL/Python - an added advantage.
• Previous experience with LookerStudio, Salesforce Datorama, NinjaCat or similar platforms.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI - an added advantage.

TOOLS YOU’LL WORK WITH:

• Ad Platforms: Google Ads, Microsoft Ads, Meta Ads, and more.
• Analytics Tools: GA4, Looker Studio, Datorama, Adobe Analytics.
• Reporting Suites: Lever’s internal reporting tools integrating multiple marketing platforms.
• Collaboration Tools: MS Teams, Microsoft Planner.

WHAT WE OFFER:

• Competitive salary
• 100% premium paid medical, dental and vision benefits for employees
• 401K with a salary match
• Paid holidays
• Competitive vacation and personal time-off package
• Hybrid Structure
• Company donation match – you donate, we donate
• Time off for community service – because charity can’t always wait until evenings or weekends

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