Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.
We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.
At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.
So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.
Let’s make.The Cricut Creative Department is a multi-faceted team of dreamers and doers who bring the Cricut brand to life through exceptional creative content. This in-house team turns business strategy into visual reality with best-in-class, forward-thinking solutions that consider the full scope of consumer touchpoints. The team is comprised of four key areas: Design, Copy, Project Design, and Operations. Together, their work helps people lead creative lives.
The Creative Department’s Copy Team is a highly collaborative group of wordsmiths who embody the voice of Cricut across all consumer-facing touchpoints. This team owns the full scope of the copy process from conceptual work to support the Concept Team through hand-off of approved copy to their various partners. They are accountable for translating Marketing’s messaging into consumer-facing, brand-right copy whether in campaigns, on product pages, in Design Space, and more.
We’re looking for a Product Copywriter to join our growing creative team. This junior-level writer will support product content across Cricut’s expansive portfolio—including machines, tools, materials, and accessories. With a strong focus on high-SKU-count copywriting, you’ll craft clear, compelling, and on-brand product descriptions and naming conventions that inform and inspire crafters across a variety of our owned and retailer selling platforms.
This role is perfect for someone early in their career who’s passionate about product storytelling, eager to learn, and comfortable working in a fast-paced, detail-driven environment.
Key Responsibilities
Write clear, concise, and engaging product copy for a high volume of SKUs across machines, tools, and materials
Collaborate closely with Global Product Managers, Platform and Brand Marketers, and Legal to understand product features, benefits, and user needs
Translate technical specs into accessible, user-friendly language for a wide audience of crafters
Maintain consistency with Cricut’s brand voice, tone, and style guidelines across all product categories
Ensure product copy aligns with retail and e-commerce best practices (e.g., Amazon, Walmart, Cricut.com)
Support naming strategy and product hierarchy in collaboration with cross-functional teams
Edit and proofread product copy for clarity, accuracy, grammar, and compliance
Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment
1-3 years of experience writing for a consumer brand, preferably in lifestyle, tech, or CPG with a strong product portfolio
Bachelor’s degree in English, Marketing, Communications, Journalism, or related field —or equivalent work experience
Strong writing and editing skills with a keen eye for detail
Ability to adapt writing style for different audiences and platforms
Experience working with high-SKU product sets is a plus
Familiarity with e-commerce content strategy and SEO best practices
Self-motivated, collaborative, and able to take feedback and iterate quickly
We’ve got you covered
At Cricut, we take care of our people. You'll also get exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented and creative individuals out there.
A Quick Note Before You Apply…
Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone. We’re looking for A players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading. Here’s what makes someone a great fit for this role (and for this moment at Cricut): One More Thing (It’s a Big One):
This role is in-office at least 3–4 days per week.
We believe that real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and enjoy those unplanned hallway conversations that spark great ideas—you’ll love it here.
What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.
Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.
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