Job Description
Copywriter
Onsite Long Beach, California
Overview
IntexCorp is looking for a creative and detail-oriented Copywriter to produce compelling content across digital and traditional marketing channels. The ideal candidate has a strong grasp of brand voice, writes with clarity and persuasion, and collaborates cross-functionally to support marketing and sales initiatives. This role helps drive brand awareness, engagement, and conversions through strategic storytelling and content optimization.
Key Responsibilities
Content Creation & Brand Messaging
- Write engaging, on-brand copy for ads, packaging, product descriptions, blog posts, email, social media, and more
- Maintain a consistent brand voice across all channels
- Customize content for platform-specific audiences (e.g., Amazon, Instagram, Walmart)
- Collaborate with marketing and creative teams to generate ideas and campaign messaging
- Research target audiences and products to craft compelling selling points
Content Performance & Optimization
- Apply SEO best practices to drive organic visibility and traffic
- Track and analyze content performance (CTR, conversions, engagement)
- Conduct A/B testing and refine copy based on results
- Edit and proofread for grammar, tone, and brand alignment
Collaboration & Campaign Support
- Work with designers, Social Media, Sales, and Commerce teams to ensure copy aligns with campaign goals
- Integrate customer insights and FAQs into content strategy
- Support copy needs for PR, influencer campaigns, and retail promotions
- Provide input on creative design to ensure cohesive messaging
Innovation & Tools
- Stay current on industry trends, content strategies, and platform changes
- Explore new writing tools, CMS platforms, and marketing tech
- Use CMS to publish and manage content
- Optimize product listings and apply basic HTML as needed
Qualifications
- Bachelor’s degree in English, Journalism, Marketing, or a related field (or equivalent combination of education and experience).
- 5–7 years of proven experience as a Copywriter, preferably in durable goods or a related industry.
- Exceptional writing, editing, and proofreading skills with a strong command of the English language.
- Strong understanding of marketing principles and ability to adapt copy for diverse audiences and channels.
- Proficiency in SEO best practices and keyword optimization strategies.
- Familiarity with social media platforms and experience crafting engaging social content.
- Experience with content management systems and basic knowledge of HTML.
- Ability to collaborate effectively with cross-functional teams and manage multiple projects under tight deadlines.
- Detail-oriented with a keen eye for grammar, spelling, and style consistency.
- Familiarity with e-commerce platforms and online marketplaces (preferred).
- Knowledge of graphic design principles and ability to provide input to designers (preferred).
Work Environment & Physical Requirements
- Typical office setting; extended screen time may be required
- Occasional extended hours or meetings across time zones
Job Tags
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