CONTENT CREATION MANAGEMENT SPECIALIST Job at Campbell County Health, Wyoming, MI

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  • Campbell County Health
  • Wyoming, MI

Job Description

JOB SUMMARY

The Content Creation Management Specialist is involved in developing, organizing, and overseeing various types of content to support the organization's goals and objectives. Responsibilities may include creating engaging written and visual content for websites, social media, newsletters, and other communication channels. Additionally, position will manage content calendars, collaborate with subject matter experts and department leaders, ensure compliance with regulatory guidelines, and analyze performance metrics to refine content strategies

ESSENTIAL FUNCTIONS

  • Content Creation: Using available software and platforms, create branded materials utilizing copywriting and copy editing to develop compelling marketing collateral, including but not limited to blog posts, website content, social media content, video content, and email campaign.
  • Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.
  • Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
  • Assisting the creative team with the design of promotional materials.
  • Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
  • Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
  • Monitoring social media and company website metrics.
  • Utilizing SEO methods to increase site traffic.
  • Suggesting new ways to promote company offerings and to reach consumers.
  • Consistently provides excellent customer service by demonstrating flexibility and positive interpersonal relations in a high volume, high traffic and fast-paced work environment in a high volume, high traffic and fast-paced work environment.
  • Participates in cost containment, economical ordering and utilization of supplies and equipment. Completes purchase requisitions, meal authorizations and check requests as directed by the director.
  • Complies with the CCH Corporate Compliance Program including, but not limited to, the Code of Conduct, laws and regulations, and CCH policies and procedures.
  • Must be free from governmental sanctions involving health care and/or financial practices.
  • Performs other duties as assigned.

JOB QUALIFICATIONS

  • Education
    • Associate’s degree
  • Licensure
    • N/A
  • Experience
    • 2 years' relevant experience in marketing, communications, journalism and/or related field

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