Job Description

Position Summary

We’re seeking an experienced, creative, and analytical Social Media specialist who can oversee and execute the end-to-end social media strategy, execution, measurement, and optimization across both PRG’s owned channels and The Loop’s client portfolio. This person will partner closely with account teams, creative, content, and PR to ensure social is integrated, high-performing, brand-right, and data-informed.

This is a strategic + execution role: you’ll set direction, manage workflows, and also roll up your sleeves to create, schedule, and measure content.

Key Responsibilities

Strategy & Planning

• Define and lead social media strategies for PRG’s brand channels and across multiple client accounts
• Develop annual, quarterly, and monthly social media plans (themes, campaigns, content pillars, platform plans)
• Conduct competitive and trend analyses; identify opportunities (emerging platforms, format innovation, influencer/social partnerships)
• Partner with PR, content, creative, and account leads to align social strategy with broader marketing / communications goals

Content Creation & Execution

• Develop, write, edit, and approve social copy, visuals, video, and motion graphics (or brief/design team)
• Plan, schedule, and publish organic social content across platforms (Instagram, Facebook, TikTok, LinkedIn, X, etc.)
• Manage content calendars and publishing workflows, ensuring consistency and alignment across all brands/clients
• Work with creative/production to plan shoots or create assets that feed into social pipelines

Community & Engagement

• Monitor and respond to comments, messages, and conversations in a manner that is on-brand, timely, and customer-centric
• Escalate or handle social issues, reputation, or crisis matters in coordination with PR / comms teams
• Build and nurture community relationships (e.g. influencers, brand advocates, partners)

Analytics, Reporting & Optimization

• Define KPIs and success metrics; track and report performance (reach, engagement, growth, traffic, conversions)
• Use tools (native platform insights, Sprout, Hootsuite, Later, etc.) to analyze and derive insights
• Run A/B tests and iterate on content, timing, creative formats, etc.
• Present performance, learnings, and recommendations regularly to both internal leadership and external clients
• Optimize content strategies over time based on data and trends

Team & Workflow Management

• Oversee social media resource allocation across PRG and client accounts
• Manage external vendors or partners (e.g. designers, video editors, influencers) as needed
• Maintain brand voice guidelines, content libraries, assets, and documentation

Cross-Functional Collaboration

• Work closely with design and marketing teams to integrate social into campaigns and broader marketing efforts
• Support client onboarding for social deliverables, setting expectations, workflows, and reporting
• Be a social media thought leader, sharing best practices and keeping the organization ahead in platform changes, algorithm shifts, etc.

Qualifications & Experience

Must-haves:

• 2+ years of hands-on social media experience (agency or in-house), with at least some working across multiple brands/clients
• Strong understanding of major social platforms (algorithms, content formats, best practices), including emergent ones
• Strong understanding of golf, inclusive of brands, courses and tour with playing ability being useful if not essential
• Proven track record of growing social channels, improving engagement, and translating content into results
• Proficiency in social scheduling, publishing, and analytics tools
• Excellent writing, editing, visual storytelling, and creative ideation skills
• Data-minded: ability to analyze performance, draw actionable insights, and optimize
• Strong project management skills; ability to juggle multiple accounts, deadlines, and priorities
• Ability to work independently and take initiative
• Excellent communication, presentation, and client-facing skills
• Familiarity with video and motion content formats

Nice-to-haves / bonuses:

• Experience managing paid social campaigns (or working in tandem with media teams)
• Experience in or knowledge of public relations, influencer marketing, or earned media
• Experience in brand storytelling or working in creative agencies
• Comfort with ambiguity and evolving platforms
• Knowledge of design/video tools (e.g. Adobe Creative Suite, CapCut, Premiere, After Effects)

Working Conditions & Location

• Based in San Diego, California 
• Hybrid / office based with some remote opportunities 
• Some flexibility in working hours may be required (to manage time zones, campaign launches, social conversations, etc.)
• Occasional travel may be needed (shoots, events, client sites)

Performance Metrics & Success Criteria

• Growth in follower base, engagement rates, and reach across PRG and client accounts

About PRG Golf

PRG is one of the world’s leading suppliers of innovative, high-quality bespoke golf accessories. With their own production facilities, PRG prides itself on creating industry-leading products for the world’s best courses, resorts, brands and events. 

About The Loop

The Loop is a full-service golf marketing and communication, public relations and representation service, and with over 60-plus years’ combined experience working in senior roles spanning media, design, marketing, sales and communications, The Loop’s collaborative approach aims to deliver the best ideas to create and support engaging and premium PR campaigns, predominantly across the golf equipment, apparel and travel sectors.

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